Meet The Team

Rob Morgan

Rob Morgan is an award-winning immersive experience designer, digital dramaturge, and founder and Creative Director of Playlines. Rob began his career at PlayStation, where he wrote the first narrative demo for PlayStation VR and co-wrote with J.K. Rowling the groundbreaking, platinum-selling PlayStation3 AR title 'Wonderbook: Book of Spells' and its sequel 'Book of Potions'.


Rob has created stories and designed immersive narratives for numerous VR/AR projects including writing and voice directing the critically-acclaimed ’A Fisherman's Tale' from InnerspaceVR (Game of the Year 2019, VR Awards) along with ‘Firebird: The Unfinished' (Official Selection, Tribeca 2018), and the 2017 HoloLens project 'SlushPolis Story' (Future of Storytelling Prize, 2017). He was also narrative designer for the immersive overhaul of one of London's most iconic landmarks.

Muki Kulhan

Muki is a multi-award-winning (BAFTA, BIMA) Executive Digital XR Producer with over two decades creating groundbreaking interactive content for music, broadcasting and tech innovation.

After 10 years pioneering MTV’s first digital platforms in the ‘00s, Muki’s gone on to Executive Produce and revolutionise A-List titles like BBC’s The Voice UK (which included “The Virtual Voice’, the first-ever series of 360°VR for a flagship show), an Angry Birds & Samsung multi-platform experience, a live global interactive show for Marvel’s Iron Man 3 & Skype/Microsoft, and the LBE audio-AR hit ‘Consequences’ for Playlines (BOSE, Raindance, Digital Catapult, FoST). 

Muki also sits on Advisory Boards and committees for SXSW, Abbey Road Studios Spatial Audio Forum, Audio Engineering Society, IBC, UK-5G Innovation Network, Women in Immersive Tech & more.

Dustin Freeman

A veteran of Microsoft Research, Occipital & Fantasmo, Dustin developed (probably) the world’s first iBeacon audio experiences at Speakeasy, SF.


Dustin's work blends technology & performance, including developments in  telepresence, VR and gesture tracking as an extension of stage performance.

Jerry Carpenter

Jerry is a Bafta-award winning game designer/developer based in London who splits his time between developing education apps as MadeByEducators and curating the @GameToilet - a 500+ strong resource of offbeat game designs. No known photos of Jerry exist.

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