© 2018 by Playlines



London Showcase

In May 2019 Playlines presented a sold-out, VIP-only showcase of our immersive site-specific hip-hop experience CONSEQUENCES (Finalist, FoST Prize 2018) for the first time ever in London. Users experienced a new kind of night out that combines immersive theatre, cutting-edge AR, and a powerful storyline told through rap by one of the UK's hottest MCs, Harry Shotta.

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World Premiere

Punchdrunk Theatre meets Pokemon Go in CONSEQUENCES, an immersive site-specific Augmented Reality rap experience, written and performed by multi award-winning UK rapper Harry Shotta and developed by groundbreaking immersive AR studio Playlines.


Part concept album, part silent disco, part choose-your-own-adventureCONSEQUENCES explores a new kind of immersion in AR, mixing location-based audio with real-world performance to create an explorable, digital-only nightclub in and around the Future of Storytelling Summit, accessible via your smartphone.


Download the CONSEQUENCES app, plug in your headphones, put your cellphone in your pocket - and explore, experiencing Snug Harbour re-contextualised as a digital landscape of music and branching narrative, where your decisions will take you to very different places, and the consequences can be very real.

Coming Out


As part of an ongoing commission from Nesta and the Roundhouse, we developed a location-based AR audio interactive theatre piece installed as part of The Last Word Storytelling Festival 2016. We were privileged to work with a group of young artists of diverse sexualities and gender identities to devise an immersive dating experience set twenty years in the future, and honoured to have our first full-length show in such a legendary venue, on the same stage that has hosted Zeppelin, Quo and Queen.

Except, we weren’t using the stage; our show took place in and around the venue’s public spaces, including the box office, foyers, bars, smoking areas and even toilets (plus a custom-built ‘microclub’ for dancing!) Our work is about getting users to be participants, not just spectators, and developing stories that weave in and around where the user’s standing, what they’re seeing, and who else is nearby.

A second version of the show premiered at Nesta's #FutureFest 2016 and created a groundbreaking new dimension of explorable fiction within a busy cultural festival, including AR-only VIP areas and the chance for enhanced encounters with venue vendors.

Ambrose AR,

Kingston, Ontario

In December 1919, theatre tycoon and self-made millionaire Ambrose Small disappeared, leaving behind Canada's most famous mystery. In Ambrose AR, audiences go behind the curtains of The Grand Theatre, prompted by site-specific digital storytelling that lets visitors explore the untold story.

Ambrose AR was an adaptation of Ambrose, a conventional immersive theatre experience mediated by actors, into a digital-only Immersive AR layer providing multiple branching storylines and audience interactions via smartphone and real-world exploration.


It represents an unprecedented effort to preserve a site-specific piece as a permanent playable digital archive which will become part of the venue's digital fabric, accessible to any user with a smartphone, and available at almost zero running cost.