"Playlines' projects were showcased at the Roundhouse's Last Word Festival and Nesta's #FutureFest, and in both instances were a phenomenal success... They devoted many, many hours to making a unique and memorable experience for the FutureFest audience."

- Josh McNorton, Festival Manager, #FutureFest

Playlines Creative Director Rob Morgan discusses the paradigm shift that AR represents at Zurich University of the Arts

Playlines is a London-based immersive AR studio and consultancy, made up of industry veterans and immersive evangelists. 


We combine cutting-edge AR technology with real-world live performances and our multi-award-winning immersive storytelling insight. 


Our work transforms venues, festivals and public places into playable spaces with location-based layers of interactive story, gameplay and adventure


Imagine Punchdrunk Theatre meets Pokémon Go.


We create heads-up, hands-on AR driven by audio + live performances, because we believe in activating visitors' imaginations, encouraging them to explore with their eyes open instead of looking down at their mobile screens.


Our groundbreaking site-specific digital dramaturgy allows us to drive visitors to specific areas & in-fiction activations; we're able to create flashmob moments that bring visitors together; and encourage real-world interactions between venue staff, performers & other visitors.

© 2020 by Playlines